The Greater Seattle March 3 Social Media meeting had some great insight into the issue of managing the unique and ever growing content. The panelists are Sean McLellan of Smarsh; Tim Westhoff CRM, Capital One LLC; Josh Mahar, Municipal Research and Services Center (MRSC); and moderating is Patrick Oakes, City of SeaTac provide some important points such as:
- Develop a Social Media Policy include reason for removal of messages
- Train Organization Staff of Policy and Costumer Service Engagement
- Monitor and Leverage Learning or Correcting misstatements
- Be selective is use of Social Media–Who are your consumers and target audience
Resources shared during and after meeting:
- Port of Seattle Social Media Policy
- Social Media Public Sector Workbook 2016 by Smarsh
- Establishing Effective Social Media Policies for your Agency by MRSC
I hope you will consider checking out these links and resources!